Category: Blog

  • Why Variety Beats Specialising: What Olympic Swimmers Told Us

    Why Variety Beats Specialising: What Olympic Swimmers Told Us

    When it comes to kids and sport, many parents feel pressure to choose the right activity and stick with it.
    You might hear, “My child needs to specialise early if they’re going to get good at it,” or “We’ve just signed up for football — so we’ll focus on that now.”

    But what if doing lots of different sports was actually better?

    That’s exactly what was reinforced when my son met Olympic swimmers Matt Richards and Luke Greenbank — and what they said completely backed up everything I’ve believed since starting Leapfrog Sports.


    🏅 What the Olympians Said

    Both Matt and Luke were incredibly down-to-earth and generous with their time, and one thing really stood out:

    “Don’t specialise too early. Try lots of sports, keep it fun, and focus on all-round skills.”

    It was so reassuring to hear — because it backed up everything I’ve been saying since we first started Leapfrog Sports.
    I’ve always been passionate about the benefits of multi-sport activities, and hearing Olympic athletes reinforce that message was a brilliant moment.

    Coming from elite athletes at the top of their game, it really reinforced just how important it is for children to try a variety of sports when they’re young.


    🧠 Why Variety Matters for Young Children

    The science backs it up too. Young children:

    • Are still developing core motor skills
    • Learn best through play and repetition
    • Benefit from experiencing different types of movement

    That’s why multi-sport classes are ideal for this age. One week they might be running and dodging in handball, the next week using a bat in rounders, and then throwing in rugby or jumping in athletics.

    They’re learning:
    ✔ balance
    ✔ agility
    ✔ coordination
    ✔ teamwork
    ✔ listening skills
    ✔ problem-solving
    …without even realising!


    ❤️ What This Looks Like in Real Life

    At Leapfrog Sports, we’ve had children who:

    • Started off shy and unsure in one activity but found their confidence in another
    • Tried a sport they’d never even heard of — and loved it
    • Took those all-round skills into school PE lessons or clubs and surprised everyone

    By not locking them into one sport too soon, we give them the space to discover what they enjoy and where they shine.


    🙋‍♀️ But What If They Do Love One Sport?

    That’s great too! If they’re naturally drawn to football, swimming or dance — amazing. But variety still helps them become more well-rounded and resilient.

    It doesn’t have to be either/or.

    You can let them specialise later, once they’ve built the physical and emotional toolkit to really enjoy it.


    💬 Final Thought from a Parent (and Sports Coach)

    I’ve seen first-hand how much happier and more confident kids are when they’re given the chance to explore. And it turns out the Olympians agree.

    So next time you’re wondering whether to focus in or mix it up, just remember:
    Variety isn’t a distraction — it’s a foundation.


    👟 Want to See What a Multi-Sport Class Looks Like?

    We run classes for ages 2–7 in Solihull where children get to try a different sport each week in a relaxed, fun, and supportive environment.

    You can book a 4-week trial for just £15 here:
    👉 www.leapfrogsports.co.uk/class-info


    FAQ: Multi-Sports vs. Specialising Early

    Is it bad for kids to specialise in one sport too early?
    Not necessarily — but focusing on just one sport too soon can lead to overuse injuries, burnout, or frustration if they lose interest. Variety helps children build a solid foundation of skills, stay motivated, and have fun exploring what they enjoy.

    My child already loves football/swimming/gymnastics — should we just stick with that?
    It’s great that they’ve found something they enjoy! But adding in other sports can support their progress. For example, handball can improve reaction time, and athletics can boost speed and coordination — all of which help in their “main” sport too.

    Won’t they fall behind others if they don’t specialise?
    Actually, it’s often the opposite! Children who try multiple sports early on tend to develop better all-round athleticism, confidence, and adaptability — giving them an edge when they do choose to specialise later on.

    What age should children start to specialise?
    Every child is different, but most experts (and Olympians!) agree that early primary school years are best spent exploring and having fun. Specialising can happen naturally later when they’ve found what they love and have built strong core skills.

    Can my child join Leapfrog Sports if they’re already doing another sport?
    Absolutely! Many of our children do football, dance or swimming alongside Leapfrog. Our sessions are a perfect way to complement their main sport, keep things fun, and boost their overall development.

  • 🐸 Leapfrog Sports: Refer a Friend, Win a Prize!

    🐸 Leapfrog Sports: Refer a Friend, Win a Prize!

    A Fun Way to Say Thank You

    We’re so grateful when families tell their friends about Leapfrog Sports — your support means the world to us! That’s why we’ve created a fun and simple way to say thank you when you do.

    It’s called:
    Leapfrog Sports: Refer a Friend, Win a Prize!


    🎟️ How It Works

    Every time you recommend Leapfrog Sports and a friend books a trial session, you’ll earn an entry into our quarterly prize draw. If they go on to sign up fully, you’ll get even more entries!

    ActionEntries Earned
    Friend books a trial1 entry
    Friend signs up fully3 entries

    There’s no limit to how many friends you can refer — the more you share, the more chances you have to win!


    🎁 The Prize: Your Choice, Worth Up to £100!

    Every 3 months, we’ll randomly draw one lucky winner — and the best part? You get to choose your prize!

    You can pick something that suits your family best, worth up to £100. Some popular options include:

    • A family day out (e.g. zoo, trampoline park, or theme park)
    • A sports equipment bundle
    • A voucher for a local café or restaurant
    • Or even three months of free Leapfrog Sports classes!

    We’ll be in touch with the winner to arrange their perfect prize — it’s our way of saying a big thank you for helping us grow! 🎉


    👯 How to Take Part

    It’s really easy:

    1. Tell a friend about Leapfrog Sports.
    2. When they book their trial, they’ll be asked “How did you hear about us?”
    3. All they need to do is pop your name or your child’s name in the box!

    That’s it — once they book, your entry is counted. If they sign up fully, we’ll give you bonus entries too.


    💬 Can I Invite More Than One Friend?

    Yes please! There’s no cap — every friend who books a trial = another entry in the draw. You could even win just by chatting at the school gates or tagging us on social media!


    🙌 Thank You for Being Part of Our Community

    This is our way of giving something back to the families who support us. We’ve grown through word of mouth from amazing parents like you, and we’re so excited to reward you for spreading the Leapfrog love.

    Let the sharing begin — and good luck! 🐸💚

  • Worried About Sports Day? Here’s How to Help Your Child Feel Confident and Ready

    Worried About Sports Day? Here’s How to Help Your Child Feel Confident and Ready

    It’s that time of year again — the one that can bring big nerves for young people. If your child gets anxious about sports day, or you’ve felt that pang of worry watching them struggle, just know you’re absolutely not the only one.

    In fact, we’ve heard from so many parents over the years who’ve said things like:

    • “They cried all morning last year just thinking about it.”
    • “Mine said they were poorly to get out of it.”
    • “She was so upset when she came last that she didn’t want to try again next year.”

    And while sports day is meant to be fun, it’s easy to forget how big and overwhelming it can feel — especially for younger or less confident kids.

    Sports day
    Sports day equipment

    It’s Not About Winning — It’s About Feeling Capable

    Most children don’t need to come first. They just want to feel like they can take part without freezing up, falling behind, or feeling different.

    Practising movement in a fun, supportive way makes a huge difference. When kids build skills like balance, running, jumping, and coordination gradually — and without pressure — they start to feel more confident in themselves.


    💡 5 Simple Ways to Help Your Child Feel More Confident About Sports Day

    Here are a few things you can try at home to help ease the nerves:

    Talk about what to expect
    Even a simple chat about what might happen — the races, the cheering, the outdoor fun — can help ease uncertainty.

    Praise effort, not results
    Let them know you’re proud of them for trying, not just placing.

    Practise playfully
    Have a little family “sports day” in the garden — egg & spoon, beanbag toss, balancing. Keep it light!

    Normalise nerves
    Let them know it’s okay to feel wobbly — even grown-ups do!

    Celebrate the small wins
    Afterwards, focus on what went well — maybe they joined in, smiled, or encouraged a friend.


    🐸 A Gentle Way to Build Confidence Before the Big Day

    If you feel like your child would benefit from some extra practice — in a supportive setting — we’d love to help.

    At Leapfrog Sports, we run fun, structured classes for ages 2–7 that focus on building movement skills and confidence. The children don’t even realise they’re learning things like running in lanes, balancing, jumping, and throwing — it all happens through games and play.

    Many of our families have told us that our classes helped their child go from dreading sports day… to actually looking forward to it.

    We offer a 4-week trial for just £15 — no pressure, no big commitment, just a great way to build skills and confidence at their own pace.

    We run sessions across Solihull, Sutton Coldfield, and South Birmingham — and if it sounds like something that might help your little one, feel free to take a look here:

    👉 Find your nearest Leapfrog class and book a trial today

  • We are recruiting!

    We are recruiting!

    Do you have loads of energy and love working with kids?
    Have a passion and interest in a variety of sports?
    Then Leapfrog Sports could be perfect for you!

    Leapfrog Sports runs fun multi-sports classes in South Birmingham and is looking for friendly Lead Multi-Sports Coaches and Assistant Coaches to run sessions for children aged 2-7 years old.

    We have positions available for Saturday morning classes from 9am to 12pm based at Bournville Woodlands Park Hall and Sunday mornings from 9am to 12pm at both Kings Heath Boys School and Kings Norton Boys School.

    There is also the opportunity for extra work, such as birthday parties or nursery/school sessions.

    You must have excellent communication skills and be able to interact especially well with young children and their parents. You will need to be able to think on your feet, be confident and as a Lead Coach deliver the session plans in a fun and engaging way or for an Assistant Coach support the Lead Coach to deliver the sessions.

     

    ESSENTIAL REQUIREMENTS:
    You will need access to be able to carry various equipment (all equipment will be provided)
    Be available to work on Saturday and/or Sunday mornings and get to the locations above
    An Enhanced DBS check will be required

    Ideally you will have:

    Access to your own transport (particularly for Lead Coach)
    Coaching qualification (or working towards for Lead Coach)
    Experience of working with 2-7 year old children
    First Aid qualifications
    Flexibility to work additional hours when required.

    Job Type: Part-time

    Salary: For Lead Coach from £12 per hour (depending on experience)

    For Assistant Coach from £7.50 per hour

     

    To apply please send your CV to birmingham.south@leapfrogsports.co.uk

    For more information call 07572 931 405 or email birmingham.south@leapfrogsports.co.uk

     

  • FRANCHISEE CASE STUDY – Jenny, Sutton Coldfield & Lichfield

    FRANCHISEE CASE STUDY – Jenny, Sutton Coldfield & Lichfield

    Name: Jennifer Medlicott

    Franchise: Leapfrog SportsJenny - Franchisee

    Territory: Sutton Coldfield & Lichfield

    Started in Sept 2022

     

    WHAT WAS YOUR JOURNEY TO FRANCHISING?

    I was working part time as a PE teacher in a secondary school and had 2 of my own young children under 5. I had started to look into it to run alongside teaching however there were then redundancies at the school I worked at including myself. So I decided to give running my own franchise a go so I could have more flexibility and time available to work around my children.

    HOW DID YOU COME TO MAKE A FINAL DECISION?

    The final decision was made after researching the area and discovering there was nothing on offer similar to Leapfrog Sports. Firstly I had a chat on the phone to the franchise leader Jo and looked at the website and information on that. Then me and my husband went to a discovery day where we watched a few sessions going on, spoke to some of the coaches and then Jo gave us a presentation on all the information and answered any of the questions we had.

    HOW DID YOU KNOW THAT YOU’D FOUND THE RIGHT FRANCHISE?

    The fact that there was nothing like this in my area cemented the fact I wanted to do multisports as I felt very passionately about it. I liked the look of this franchise as the website looked good and gave alot of information and the original franchise was very local to me only about 30min away. The discovery day made me and my husband feel excited about the prospect and Jo gave us lots of information and answered all of our questions with really good detail making us feel at ease about the process.

    HOW DID YOU SECURE FINANCE FOR YOUR FRANCHISE?

    I had funds from both my Dad and redundancy money from school.

    WHAT ARE YOUR TOP TIPS FOR NAVIGATING THE LEGAL SIDE OF THINGS?

    When we first read the contract it seemed a bit daunting and there was a lot of legal terms written into it that we didn’t fully understand. Firstly one of my friends who is an accountant read it through for us and made some points that we may need to clarify and secondly we spoke to a franchise solicitor who also gave us some advice on some aspects of the contract we may want to get checked. So we made a list of all the questions and sent Jo all of the questions, which she responded to explain them and if she didn’t know the answer she asked her solicitor to clarify.

    WHAT ADVICE WOULD YOU OFFER TO ANYONE THINKING ABOUT TAKING ON A FRANCHISE?

    Not having any experience in the business world especially in terms of the accounting and all the organisational aspects of a business it would have been extremely hard to start my own business from scratch knowing all of the different things I would need to do in order for it to be running. It would have taken much much longer to set up and get running and therefore make money from it. The idea of having someone on the end of the phone who was always willing to help and had done it themselves so had lots of advice was one of the main factors for us deciding to go for it. The training and support was very thorough in all aspects of running the business and is still on going more sporadically now when new things come up. There were still alot of hurdles and unseen problems that we faced and are still facing and working through in the first months of the business but there is plenty of ongoing support still. I wanted to run a franchise so I had more control over when I worked and could spend time with my children taking them to school and attending school events such as sports day etc. So far I have found that I have had a much better work-life balance even though I am still in my first year so there is extra work that is being done in the evenings. I would recommend becoming a franchisee if you have a passion for what it is you will be delivering as there is alot of background work that needs doing that isn’t necessarily obvious at first. However it is a learning curve and I have learnt alot in this first 6 months but it excites me the future of my franchise and where I can take it to.

  • All about Discovery Days – what are they and what happens??

    All about Discovery Days – what are they and what happens??

    What is a Discovery Day?

    One of the stages you go through when buying your own Leapfrog Sports franchise to run in your area (you can read more about the stages here), is to come along for a Discovery Day.

    A Discovery Day is a chance for you to see the Leapfrog Sports classes in action, meet me and some of the coaches that run the sessions and then learn everything you need to know about the franchise opportunity so you can make a really informed decision whether the franchise is right for you.

    What happens on the day?

    The day is usually held on a Saturday, so you are able to see the full range of classes for each of the age ranges and don’t have to book time off work!

    When you arrive, I will welcome you and give you an overview of the set up, the sports we are covering and answer any questions you have.

    Having fun in children's sports class

    We will then observe the sessions in action. You will see how they work, what the coaches do, the equipment and see the fun the children have.

    Once the sessions are finished, it is then time to find out everything you need to know and things that you didn’t realise you would need to know!

    What we cover includes: the history of the company, how the business is set up, why choose a Leapfrog Sports franchise, if you are the right fit for a franchise.

    We will also discuss exactly what the package includes, the investment and what you will receive, different revenue streams and all the financials.

    You will have plenty of time to ask and have any questions answered.

    You don’t need to make any decisions there, you won’t be under any pressure at any stage – we want you to be excited about going ahead and for it to be exactly right for you and your family.

    Of course, buying a franchise is a big commitment and we cover a lot of information! So you are welcome to bring your partner or family member along with you for the day.

    If you would like to come along to a discovery day, all you need to do is get in touch!

    Just email info@leapfrogsports.co.uk to arrange a good time to call

  • What are the stages to starting your own Leapfrog Sports business?

    What are the stages to starting your own Leapfrog Sports business?

    Do you know what the process is to own your own Leapfrog Sports business and the stages we go through? In this blog, you can find out exactly what happens and when.

    Stage 1 > You learn about Leapfrog Sports and head to our website page about franchises where you can read more, get your first introduction to me and download the information pack which gives you loads more information (if you haven’t already seen it, it’s here: https://www.leapfrogsports.co.uk/join-leapfrog-sports) Children's Sport Franchise opportunity available

    Stage 2 > You will receive some emails (always check your junk!) to learn more about me and the business

    Stage 3 > We have a chat – here is your chance to ask any questions you have, find out in more detail anything you are wondering about or want to know more about and I will get to know more about you. This first call is informal and relaxed and gives us both a good chance to see if we are a good fit

    Stage 4 > Discovery Day – this is a really great, informative day where you will come along to see some sessions in action. Then we will spend time going through everything you need to know so you can make a really informed decision whether the franchise is right for you

    In my next blog, I will write in more detail about the Discovery Day

    Stage 5 > Sign the agreement, start training and launch in your area!

    We would love you to join us and so why not take that first step to download the brochure and having a chat?

    Speak soon,

    Jo

    Children's Sport Franchise opportunity available

  • Have you thought about changing your career?

    Have you thought about changing your career?

    I had a phone call from someone who is interested in their own Leapfrog Sports business franchise last week. ‘Being on lockdown and working from home has really changed my perspective’ he said and went on to explain that they had loved being around more to see their children and not have to face the dreaded commute. I knew exactly what they meant. Team having fun in children's sports class

    Several years ago, I worked in a senior role for a bank. I’d been there for 12 years, worked in loads of different roles, working in different areas of the UK – having to travel and basically giving my life over to them. My life revolved around work and fitting in with what the bank needed. Then I had children and what a shock! Work could no longer be my priority and I didn’t want it to be, it just didn’t have the same importance anymore.

    I still enjoyed working and definitely didn’t want to give up but I needed something that was going to fit in around my family life and mean I didn’t have to choose between going to the assemblies and sports days or work.

    Leapfrog Sports and all the freedom and flexibility that it brings, fitted perfectly. Starting my own business meant I got to work and love what I do – it’s much more fun and interesting than banking – the kids, the families we meet and help and are so appreciative of what we do, the coaches and the team I work with. I started running the business part time around my banking role and soon it had grown so I couldn’t do both and so I took the plunge and left to focus on Leapfrog Sports and I have never looked back.

    This last year has really changed many people’s perspective on things, what is important to them and what they would love to do. Do you enjoy your current role or do you think there could be something more? Do you want more flexibility around your life and the chance to leave the 9-5 where you just live for the weekends? It isn’t too late to make a change and I would love to help every step of the way – just get in touch!

  • A day in the life of a Leapfrog Sports franchise business owner!

    A day in the life of a Leapfrog Sports franchise business owner!

    Children's Sport Franchise opportunity availableHave you ever wondered what it would be like to work for yourself running your own business?

    Perhaps you have thought about starting your own Leapfrog Sports children’s sports coaching business in your area and are interested to understand more about what it involves?

    Maybe you have thought that it looks like great fun but wondered what actually happens and the work that goes on behind the scenes?

    Well, wonder no more! I have put together a short video of a typical day in the life of a Leapfrog Sports owner to show you what I get up to and how it fits around mine and my family’s lives.

    You can watch it here…

    A day in the life of a Leapfrog Sports business owner!

    I’d love to know what you think and if you are interested in starting your own Leapfrog Sports in your area you can find out more HERE

    I hope you enjoy it – Jo